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DOG HEALTH? NAILED IT.

From snout to tail, our soft chews support happy, healthy pups the tasty way.

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DOGS DESERVE BETTER.

No pills. No powders. Just effective, vet-formulated soft chews they’ll love.

Tail-Wagging
INGREDIENTS
We pack every chew with clean, functional ingredients, no nasties, no fillers. Just the good stuff your pup’s body and belly will love.
Vet-Backed
FORMULAS
Crafted with input from vets and nutrition experts, our supplements are safe, science-driven, and made to support real dog needs, no guesswork here.
Purposeful
SUPPORT
Whether it’s calming nerves, soothing joints, or boosting digestion, each chew is loaded with powerful, natural support for everyday dog life.

HEALTH FROM NOSE TO TAIL

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Love You Can Trust

WELLNESS THEY
CAN TASTE

Loved by Pups. Trusted by Parents.

Excellent

4.7

/ 5

based on 1 067 reviews

My pup’s coat is glowing!

"I’ve tried a bunch of skin supplements but these chews actually made a difference! Her fur is softer and the itching is totally gone." "I’ve tried a bunch of skin supplements but these chews actually made a difference! Her fur is softer and the... "I’ve tried a bunch of skin supplements but these chews actually made a difference! Her fur is softer and the itching is totally gone."

Actually smells good!"

"Was worried the chews would stink like most do, but these are surprisingly fine and my picky dog LOVES them." "Was worried the chews would stink like most do, but these are surprisingly fine and my picky dog LOVES them." "Was worried the chews would stink like most do, but these are surprisingly fine and my picky dog LOVES them."

No more itching!

"Seriously, just a week in and my dog’s non-stop scratching has chilled. These chews are a game changer." "Seriously, just a week in and my dog’s non-stop scratching has chilled. These chews are a game changer." "Seriously, just a week in and my dog’s non-stop scratching has chilled. These chews are a game changer."

Great for senior dogs!

"My old boy’s been moving a lot easier since starting the hip & joint chews. Worth every penny." "My old boy’s been moving a lot easier since starting the hip & joint chews. Worth every penny." "My old boy’s been moving a lot easier since starting the hip & joint chews. Worth every penny."

We’re hooked!

"First order and already obsessed. Great service, happy dog, zero hassle. What more could I want?" "First order and already obsessed. Great service, happy dog, zero hassle. What more could I want?" "First order and already obsessed. Great service, happy dog, zero hassle. What more could I want?"

Happy belly, happy doggo!

"My dog had tummy issues and these gut health chews sorted him right out. He’s so much more energetic now." "My dog had tummy issues and these gut health chews sorted him right out. He’s so much more energetic now." "My dog had tummy issues and these gut health chews sorted him right out. He’s so much more energetic now."